![]() |
Of course, marshmallows aren't found at every traffic intersection throughout the country. And the last thing your customers need is to sputter out on a major highway for lack of 'mallow. Should such a thing be a regular occurrence, the ensuing PR nightmare would hit a frenzied pitch. You (Otto, remember?) would watch your stock swiftly sink, and you may find yourself looking to dump 35,000 engines that run on internal confection . And worst yet, eBay fees just went up.
Gotta love parables. They help you see a greater truth without having to endure the hard-fought struggles that wisdom usually requires. And it's a real-life one, at that. Nissan Motor Company is dropping the mythically-hyped Leaf this winter. Unlike the Chevy Volt, the $25,000 Leaf has no gas engine at all, giving it sole claim to the title of first all-electric vehicle to reach dealerships.
Nissan touts the Leaf's range at 100 miles between charges. But a week ago, in stepped the EPA to set the record straight: under normal driving conditions, the Leaf's range is actually just 73 miles. Given that range anxiety is one of the inhibiting forces stifling consumer adoption, this was a heavy blow to a public that ordinarily expects three hundred miles between fill-ups.
The American car-buying market is a stubborn bunch. An average year's worth of driving (12,000 miles) will cost a Leaf owner less than $500 (using the conservative figure of 4 cents per mile, which of course depends on your electric utility rates), while a gas vehicle will soak you closer to $1500 (25 mpg at $3 per gallon). The proposition, then, is this: are you willing to stop to recharge every seventy miles in order to have a car that reduces our nation's dependency on foreign oil, (marginally) cleans up the environment, and saves you a grand a year in operating costs?
The Nissan Leaf waiting list of more than 20,000 hopeful buyers seems to think you will.
But it's all about those seventy-three miles. That number will scare the coal-powered daylights out of people. Where does seventy-three miles get you, anyway? To the forefront of the electric car revolution, that's where.






















