7.08.2010

Hey You Know What's a Good Website? Treehugger.com


Hey you know what's a good website? Treehugger.com

It sets the gold standard for sustainability blogging. Treehugger covers the gamut - environmental issues ranging from clean energy technology to eco-friendly fashion trends to the politics of climate change. With twenty or so new posts every day, it's a fresh, constant source of all things green.

That's all well and good, but here's the real scoop. Founder Graham Hill started this puppy in 2004, built its readership to 1.4 million unique visitors per month by 2007, then unloaded it on Discovery Communications for a cool billion - that's right, billion - pennies. More often referred to as $10 million. I realize that was annoying but I wanted to prove a point, and dropping b's where you expect m's? Well that drives it home hard, stylistic integrity be damned.

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